Virtual Reality: the next reality in the world of retail article by Aneta Ramos, Senior Consultant, Retail Economics

A recent study by International Data Corporation (IDC) estimates that worldwide revenues for the Virtual Reality (VR) and Augmented Reality (AR) market will increase from US$5.2 billion in 2016 to over US$162 billion in 2020, with the retail industry standing to be one of the biggest beneficiaries of this growth.

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