Virtual Reality: the next reality in the world of retail article by Aneta Ramos, Senior Consultant, Retail Economics

A recent study by International Data Corporation (IDC) estimates that worldwide revenues for the Virtual Reality (VR) and Augmented Reality (AR) market will increase from US$5.2 billion in 2016 to over US$162 billion in 2020, with the retail industry standing to be one of the biggest beneficiaries of this growth.

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The future of retail

Retailing is undergoing a revolutionary change. The combination of evolving customer needs enabled by emerging technology is causing existing players to rethink their model and bringing new players to this highly contestable market. This is the first of a series where I’ll explore the impact technology has had and…

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